De Wine Spot—which offers curated whiskeys, wines, and sake—has really knocked it out of the park with its Nihonsakari Onikoroshi Sake Box, which retails for only $4. The brand seeks to combine its traditional brewing practices, which are rooted in over 110 years of expertise in Nada, home of Japan's finest sake, with a modern sensibility that emphasizes health, nature, and freshness. In other words, this sake box appeals predominantly to health-conscious consumers.
Besides this, the packaging aesthetic of the product also ties it to a nostalgia for the juice boxes from childhood and the whimsical design solidifies this. The tasting notes indicate that the drink is dry and earthy. Nihonsakari Onikoroshi also suggests that the sake box (which comes with a straw as well!) can be easily paired up with rich or fried foods, as well as ramen.
Image Credit: De Wine Spot
The Nihonsakari Onikoroshi Sake Boasts a Dry and Earthy Taste
Kalina Ned — December 29, 2020 — Marketing