Tolago Hard Seltzer is produced in unique flavors like Ginger Pear, Guava Mango, Cherry Rose and Agave Lime that combine real fruit juice with authentic and organic agave nectar from Mexico. Based on all-natural ingredients and ethically sourced fresh fruit juices, purées and botanical ingredients sourced from Southern California, the premium seltzers share a clean, refreshing taste.
The brand was conceptualized in late 2019, born during a pandemic, first canned in August 2020 and placed on store shelves just a few short months after that. As founder and CEO Nick Greeninger says, "Our mission was to create a hard seltzer made from real, natural ingredients, in order to end up with a final product free of the metallic and chemical tasting finish many hard seltzers tend to have."
Image Credit: Tolago Hard Seltzer
Key Themes Behind This Trend
- Organic Hard Seltzers
- Raw and organic ingredients create a unique flavor. A potential demand for seltzers that optimize wellness and ingredients with health benefits
- Real Fruit Infused-alcohol
- Premium hard seltzers that combine real fruit juice with authentic and organic agave nectar from Mexico can create a new way to consume alcohol, making it a healthier option.
- Authentic and Unique Flavors
- Different and unique flavor combinations, like Ginger Pear, Guava Mango, Cherry Rose, and Agave Lime, can be a potential trend, leading to creative and authentic taste experiences.
Where This Applies
- Alcoholic Beverage Industry
- This new trend can be very disruptive by causing a shift in the alcoholic beverage industry with increased demand for organic and natural ingredients and flavors.
- Fruit Juice Industry
- This trend can affect the fruit juice industry because it creates a potential for growth due to an increase in demand for real fruit juice in the creation of hard seltzers.
- Organic Farming Industry
- The increasing demand for organic ingredients presents an opportunity for growth in the organic farming industry to meet the demand for organic ingredients in the creation of alcoholic beverages.
