Ashland Hard Seltzer is offering an innovative take on the organic hard seltzer beverage by brewing it with alkaline water. The company is entering a robust market, worth more than $2.5 billion, as contemporary consumers—especially Millennials and Gen Z—prioritize low-alcohol options for wellness-focused reasons.
Ashland Hard Seltzer is the endeavor of Josh Landan and celebrity investors. Currently, the flavors include Blackberry Lemonade, Lime, Tangerine, Pineapple, Mango Strawberry, Watermelon, Tropical Cherry, and Rasberry Lemon. In order to peak consumer curiosity, and draw in attention through exclusivity, the company is also boasting two limited-edition organic hard seltzers—this is the Malbon Fruit Punch and the Orange Pineapple.
With no sugar and a gluten-free profile, the organic hard seltzers are bound to satisfy a vast range of consumer preferences.
Image Credit: Ashland Hard Seltzer