Smart Cups, the world's first printed beverage, is challenging the idea that drinks need to come in bottles and cans, as its cups create flavorful, ready-to-drink beverages with the addition of water. Smart Cups is expanding its portfolio with caffeine-free Refreshers in flavors like sour apple and strawberry watermelon.
Packed with vitamins and minerals, the printed beverages boast zero sugar and come in nine-ounce sizes and packs of 10. The vegan-friendly, low-calorie and low-carb printed beverages offer a simple alternative to messy powders and mixes and other drinks that are loaded with undesirable ingredients for the sake of flavor or preserving freshness.
Smart Cups also makes a range of Energy Drinks that can be enjoyed in the same way with just as much ease.
Image Credit: Smart Cups
What Makes This Trend Stand Out
- Printed Beverages
- Disruptive innovation opportunity: Explore the potential of printing beverages directly on cups to eliminate the need for bottles and cans.
- Caffeine-free Drinks
- Disruptive innovation opportunity: Develop new caffeine-free beverage options that offer ready-to-drink convenience with flavorful and healthy alternatives.
- Mess-free Beverage Solutions
- Disruptive innovation opportunity: Create innovative solutions like printed beverages that provide a simple alternative to messy powders and mixes.
Sectors Adopting This
- Beverage Packaging
- Disruptive innovation opportunity: Rethink traditional beverage packaging methods by incorporating printed cups as an eco-friendly and convenient option.
- Functional Beverage
- Disruptive innovation opportunity: Explore the development of new caffeine-free functional beverages with added vitamins and minerals for health-conscious consumers.
- Sports and Energy Drinks
- Disruptive innovation opportunity: Innovate within the sports and energy drink industry by offering ready-to-drink alternatives that are low-calorie, low-carb, and vegan-friendly.
