Premium sake brand Hiro Sake is introducing single-serve sake in 180-milliliter glass cups, offering a convenient way for people to enjoy or try the alcoholic beverage—made with 100% Koshi-Tanrei sake rice in Japan—without committing to a full bottle. The single-serve cups are portable and perfect for making mixed drinks for two.
While the alcohol industry is full of products like single-serve wine and champagne, Hiro Sake devised its new single-serve offering as a way to "take sake out of its niche and make it a go-to for consumers that are looking for a drink that is versatile, mixes well in cocktails." Additionally, sake has the potential to appeal to consumers who are looking for an option that's gluten-free and low in alcohol.
Image Credit: Hiro Sake