Budweiser's Super Bowl ad is a highly anticipated industry event, as the beer brand has released one during a prime time slot since 1984. This year, however, is different, and the brand aims to re-focus its efforts and budgets toward community support and aiding in the fight against COVID-19.
According to U.S chief marketing officer Marcel Marcondes, “We don’t want to go back to normal,” he said. “We want to get better, we need to keep the learnings, and we need to evolve.” Budweiser has already transformed multiple stadiums into blood drive centers, they support small bars and restaurants and created a scholarship program that hopes to diversify the brewing industry.
By sitting out of this year's Super Bowl ad and reallocating their funds, Budweiser hopes to set a new industry standard.
Image Credit: Budweiser