Masks for hands and nails offer highly specialized treatments
Trend - Specialty masks are still popular, and they're now being made in forms that are specific to treating hands and nails. These products promise healthier and softer hands, stronger nails, and are easy to use.
Insight - The "skincare-as-self-care" movement is merging with consumers' increased need for treatments related to dry skin--which is increasingly common as people continue to prioritize hand hygiene amidst the ongoing pandemic. These factors make consumers more mindful of how they're treating their bodies.
Insight - The "skincare-as-self-care" movement is merging with consumers' increased need for treatments related to dry skin--which is increasingly common as people continue to prioritize hand hygiene amidst the ongoing pandemic. These factors make consumers more mindful of how they're treating their bodies.
Workshop Question - How is your brand respondong to consumers specific, emerging needs?
