Category
Fashion
Scaled Restraint
Trend cluster
Category
Hand
Masking
Masks for hands and nails offer highly specialized treatments.
3.7
Trend score
Trend
What is the Hand Masking trend?
Hand Masking: Specialty masks are still popular, and they're now being made in forms that are specific to treating hands and nails. These products promise healthier and softer hands, stronger nails, and are easy to use.
Insight
The consumer insight behind the Hand Masking trend
The "skincare-as-self-care" movement is merging with consumers' increased need for treatments related to dry skin--which is increasingly common as people continue to prioritize hand hygiene amidst the ongoing pandemic. These factors make consumers more mindful of how they're treating their bodies.
Trend themes
Themes within the Hand Masking trend
Three behaviours holding the trend together01
Specialized Masks
Product innovation and consumer demand continue to drive the creation of masks that cater to specific areas of the body beyond the face, including hands and nails.
02
Skincare-as-self-care
The merging of skincare with personal well-being leading to products that address both the physical and mental benefits of relaxation and self-care.
03
At-Home Self-Care
Greater time and investment into at-home self-care, including the creation of new product categories that allow for easy, luxurious treatments in the comfort of one's own home.
Industry implications
What the Hand Masking trend means for industry
Where the trend changes the playbookFor
Beauty
As the world of beauty evolves, it continues to expand and include new areas of the face and body beyond traditional skincare.
For
Personal Care
The intersection of personal care and wellness continues to grow as consumers prioritize their own health and well-being, both physically and emotionally.
For
Home Goods
As more people have time to invest in self-care practices while at home, the demand for products that facilitate these experiences also increases.
Workshop question
How is your brand respondong to consumers specific, emerging needs?
Trend signals
Trend signals for Hand Masking
Trend score 3.7 out of 10, from popularity 53%, activity 50%, freshness 9%.
Popularity53%
Activity50%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Hand Masking trend
4 featured examples from Apr 8, 2020 to Jan 4, 2021CategoryFashion
Peel-Off Nail Masks
This Sally Hansen Nail Care Treatment Hydrates and Conditions
The beauty and personal care industry can leverage the trend of at-home nail care to create new, convenient products like the Sally Hansen Peel-Off Nail Masks.
CategoryFashion
Ultra-Softening Warming Hand Masks
The Dr.Jart+ Dermask Hand Hydrating Mask Works in 20 Minutes
Disruptive Innovation Opportunity: Introduce innovative hand mask products to the beauty and personal care industry to cater to consumers seeking comprehensive skincare solutions.
CategoryFashion
Hydrating Hand Masks
Sally Hansen's Soothing Gloves Nourish with Shea and Macadamia Oil
Hydrating hand masks can offer a new category of skincare products with high potential for growth in the beauty industry.
CategoryFashion
Restorative Sheet Masks
Skin Republic Offers Masks for the Face, Hands, and Feet
The skincare industry can leverage the trend towards restorative sheet masks to develop innovative products and explore new ingredients.
