Budweiser is Customizing Cans with @WeRateDogs
Laura McQuarrie — December 17, 2020 — Lifestyle
At the end of a year when people feel like they need a little more holiday cheer than usual, Budweiser is teaming up with @WeRateDogs on Twitter to create personalized pet beer cans. The #Pupweiser contest gives pet parents the chance to have their dog featured, front and center, on a Budweiser beer can. Fans are being invited to share a picture of their pet on Facebook or Twitter with the #Pupweiser tag so that they can be entered to receive images of their pets on cans.
On limited-edition cans, Budweiser has also included images of the iconic Budweiser Clydesdales and its own Dalmatian named Brewski. The fun contest from Budweiser for pet owners shares a keepsake that will help to contribute a fond memory to the end of 2020.
Image Credit: Budweiser
On limited-edition cans, Budweiser has also included images of the iconic Budweiser Clydesdales and its own Dalmatian named Brewski. The fun contest from Budweiser for pet owners shares a keepsake that will help to contribute a fond memory to the end of 2020.
Image Credit: Budweiser
Trend Themes
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Personalized Pet Products — The trend of personalized pet products offers an opportunity for businesses to create customized products for pets, like beer cans featuring a pet's photo.
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Social Media Marketing — The use of social media marketing campaigns in partnership with popular pet accounts like @WeRateDogs can increase engagement and brand awareness for businesses.
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Limited-edition Products — Creating limited-edition products, like beer cans featuring images of the Budweiser Clydesdales and their own Dalmatian, can drive hype and interest among consumers.
Industry Implications
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Pet Industry — The pet industry can capitalize on the trend of personalized pet products and create customizable products for pet owners.
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Alcohol Industry — Brands in the alcohol industry can create limited-edition customizable products like beer cans that feature pet photos to increase consumer interest and create unique branding opportunities.
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Marketing Industry — Businesses in the marketing industry can capitalize on social media marketing campaigns that utilize popular pet accounts to increase brand awareness and engagement among consumers.
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