Brands are launching complementary products for the expanding PPE market
Trend - Brands are launching mask-related products designed to enhance consumers' storage and use of facial coverings. These products focus on sanitization and include face mask-disinfecting devices, sanitizing mask organizers, and face mask-sanitizing cases.
Insight - In light of COVID-19, many consumers have grown accustomed to wearing PPE and see the need to continue wearing the gear for some time. As such, consumers can see the benefit of investing in mask-related accessories that fit into their lives in effective and functional ways. These consumers will flock to solutions that make incorporating PPE into their life more convenient and hygienic.
Insight - In light of COVID-19, many consumers have grown accustomed to wearing PPE and see the need to continue wearing the gear for some time. As such, consumers can see the benefit of investing in mask-related accessories that fit into their lives in effective and functional ways. These consumers will flock to solutions that make incorporating PPE into their life more convenient and hygienic.
Workshop Question - How is your brand accommodating evolving consumer habits amid and post COVID-19?
