The Clubhouse app is a audio-based digital platform that is exclusive, as it functions on an invite-only basis. Users are invited to enter themed chatrooms that range from a wide plethora of topics. Some recognizable names that use the app include Tiffany Haddish and Oprah.
How the platform works starts with choosing a room to enter then they are brought to a conversation that is happening "on stage" as members are able to listen as the "audience." It performs similarly to a large conference call, where users can take turns speaking about the topic going on. Founders Paul Davison and Rohan Seth started the app recognized Twitter's text-based conversation and TikTok and Instagram's visual space. Spoken content only came in the form of podcasts, which can be overwhelming for a casual user, so they launched a more nimble version of audio formats.
Image Credit: Clubhouse
What Makes This Trend Stand Out
- Invite-only Chatroom Platforms
- Disruptive innovation opportunities in creating exclusive and themed chatroom platforms that require invitations for access.
- Audio-based Digital Platforms
- Disruptive innovation opportunities in developing audio-focused social media platforms that provide a more interactive and engaging experience.
- Conference Call-like Experiences
- Disruptive innovation opportunities in redesigning traditional conference call formats to make them more dynamic and collaborative.
Sectors Adopting This
- Social Media
- Disruptive innovation opportunities in the social media industry by introducing exclusive audio-based platforms.
- Podcasting
- Disruptive innovation opportunities in the podcasting industry by creating more interactive and engaging audio formats.
- Telecommunications
- Disruptive innovation opportunities in the telecommunications industry by reimagining conference call experiences for enhanced collaboration and engagement.
