DFO's #FillUpWithLove Initiative Supports Children's Hospitals
Jana Pijak — December 17, 2020 — Marketing
References: fillthemilkglass & milk.org
Dairy Farmers of Ontario (DFO) is spreading a lot of holiday love this season with its heartwarming #FillUpWithLove initiative. The initiative is centered around sharing messages of love and support with those who can't be home for the holidays this year -- from frontline health workers to patients and workers at Ontario's children's hospitals.
Dairy Farmers of Ontario is running a social media campaign encouraging the public to share their messages of support on Facebook, Twitter or Instagram channels. Those posting are encouraged to use the hashtag #FillUpWithLove while tagging @ontariodairy. In addition to the initiative's engaging social media component that will run until December 24th, DFO will capture messages, projecting them on an 18-foot milk glass art installation that has been set up at Toronto's Distillery District. The installation can be checked out until Christmas eve, while messages of support and holiday wishes will be shared directly with children's hospital staff and patients.
To learn more, participants can visit www.fillthemilkglass.ca.
Dairy Farmers of Ontario is running a social media campaign encouraging the public to share their messages of support on Facebook, Twitter or Instagram channels. Those posting are encouraged to use the hashtag #FillUpWithLove while tagging @ontariodairy. In addition to the initiative's engaging social media component that will run until December 24th, DFO will capture messages, projecting them on an 18-foot milk glass art installation that has been set up at Toronto's Distillery District. The installation can be checked out until Christmas eve, while messages of support and holiday wishes will be shared directly with children's hospital staff and patients.
To learn more, participants can visit www.fillthemilkglass.ca.
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