To celebrate its 60th consecutive year, the Toronto Outdoor Art Fair (TOAF) initiates its 'Gifts of Heart' charity initiative. Canada's largest and longest-running contemporary outdoor art fair will uphold its reputation of showcasing artists and their artworks via its online platform, as it did last year. The public will get a sneak peek of all the exciting programs, artists, and artworks available for purchase.
This year, the art fair wants to give back to frontline workers. Participants can donate a tax-deductible charitable gift towards art gift cards for frontline workers to buy beautiful artwork directly from the TOAF website. Art lovers can follow the initiative and spread the word on social media using #ISupportGiftsofHeart.
The Toronto Outdoor Art Fair will run between July 2-11.
Image Credit: TOAF
Why This Trend Is Growing
- Charitable Art Fairs
- TOAF initiates Gifts of Heart charity for frontline workers.
- Online Art Platforms
- TOAF showcases artists and their artworks via its online platform.
- Social Media Driven Philanthropy
- Art lovers can support Gifts of Heart and spread the word on social media.
Industries Being Reshaped
- Charity Nonprofits
- Disruptive opportunity to implement art-based fundraising initiatives.
- E-commerce
- Disruptive opportunity to create online marketplaces for purchasing art.
- Marketing and Advertising
- Disruptive opportunity to leverage social media and influencer marketing for philanthropic campaigns.
