Ahead of the holidays, Vizzy Hard Seltzer is offering free beverages for fans that unfollow its rival on social media.
"Social trends show that mid-December kicks off what is known as break up season, when couples evaluate their relationships and realize they deserve more from their partners before heading into the holidays or a new year,” said Elizabeth Hitch, senior marketing director for Vizzy Hard Seltzer. “Vizzy believes you should never, ever settle. That’s why we’re helping consumers get the hard seltzer they deserve.”
To participate in the unfollow campaign, fans need to post a picture to Instagram or Twitter with the hashtags #DeClawTheClaw and #sweeps and tagging @vizzyhardseltzer. The first 5,000 eligible entrants to post (first 500 on Instagram and first 4,500 on Twitter) will get a 12-pack of Vizzy (sent as a $15 Venmo payment). Plus, one winner, chosen at random, will receive a year’s worth of Vizzy (awarded as $500).
Image Credit: Shutterstock
Why This Trend Is Growing
- Break Up Season
- Opportunity for brands to capitalize on the emotional and reflective mindset of consumers during the holiday season by offering incentives for switching allegiances or trying new products.
- Unfollow Campaigns
- Increasing popularity of social media campaigns that encourage users to unfollow competitors, creating a sense of exclusivity and loyalty to a specific brand.
- Digital Engagement
- Growing trend of using social media platforms as a means to engage and reward consumers, driving brand awareness and loyalty through interactive online campaigns.
Industries Being Reshaped
- Hard Seltzer
- Opportunity for hard seltzer brands to leverage social media campaigns to attract new customers and gather valuable user-generated content, creating a competitive advantage in the market.
- Beverage Alcohol
- Innovative marketing strategies within the beverage alcohol industry can enhance brand perception and loyalty by tapping into the emotional and aspirational elements of consumer behavior during specific seasons or events.
- Social Media Marketing
- Demand for social media marketing agencies to assist in the development and implementation of creative and engaging campaigns that drive customer acquisition and retention for brands across various industries.
