Ahead of the holidays, Vizzy Hard Seltzer is offering free beverages for fans that unfollow its rival on social media.
"Social trends show that mid-December kicks off what is known as break up season, when couples evaluate their relationships and realize they deserve more from their partners before heading into the holidays or a new year,” said Elizabeth Hitch, senior marketing director for Vizzy Hard Seltzer. “Vizzy believes you should never, ever settle. That’s why we’re helping consumers get the hard seltzer they deserve.”
To participate in the unfollow campaign, fans need to post a picture to Instagram or Twitter with the hashtags #DeClawTheClaw and #sweeps and tagging @vizzyhardseltzer. The first 5,000 eligible entrants to post (first 500 on Instagram and first 4,500 on Twitter) will get a 12-pack of Vizzy (sent as a $15 Venmo payment). Plus, one winner, chosen at random, will receive a year’s worth of Vizzy (awarded as $500).
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