The Pepsi “Cocoa” Cola has been announced by the brand as a new soda that is themed with the cold weather months in mind to offer consumers an alternative way to enjoy a familiar flavor. The soda was created by the Pepsi Test Kitchen in a small batch before being announced on Twitter where the brand reported it would make a batch for consumer purchase later this winter if it received 2,021 retweets. The soda is reported to have a blend of cocoa flavoring with a hint of marshmallow that have been paired with the brand's iconic Pepsi cola.
The Pepsi “Cocoa” Cola could be coming to store shelves in the near future according to consumer demand, which follows the approach of several brands that are looking directly to consumers for product feedback prior to production.
Image Credit: Pepsi
Pepsi “Cocoa” Cola Promises a New Take on a Classic Drink
Michael Hemsworth — December 18, 2020 — Marketing