Brands are making it easier for consumers to return items amid COVID-19
Trend - The COVID-19 pandemic has fueled a surge in online sales, prompting an increase in online return needs. To accommodate this emerging need, many brands are leveraging strategic partnerships to enable streamlined return solutions that include return shopping lockers, at-home return pickup options, and multi-brand return centers.
Insight - Due to the ongoing global pandemic, many consumers are avoiding unnecessary trips to stores, prompting a surge in online shopping. Since online shoppers are unable to see and try-on items in-store, many are hesitant to make the same purchases they traditionally would at a physical location. Moreover, the daunting task of trying to return these items–especially amid fluctuating shopping restrictions–poses another barrier for consumers. As such, consumers are drawn to brands that offer streamlined shopping solutions.
Insight - Due to the ongoing global pandemic, many consumers are avoiding unnecessary trips to stores, prompting a surge in online shopping. Since online shoppers are unable to see and try-on items in-store, many are hesitant to make the same purchases they traditionally would at a physical location. Moreover, the daunting task of trying to return these items–especially amid fluctuating shopping restrictions–poses another barrier for consumers. As such, consumers are drawn to brands that offer streamlined shopping solutions.
Workshop Question - How can your brand anticipate consumer barriers to purchasing amid fluctuating shopping restrictions?
