Category
Tech
Delegated Interfaces
Trend cluster
Category
Increased
Output
Video conferencing platforms are offering more service diversity to consumers.
2.5
Trend score
Trend
What is the Increased Output trend?
Increased Output: Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Insight
The consumer insight behind the Increased Output trend
In light of the COVID-19 pandemic and the many government-imposed restrictions associated with it, contemporary consumers are forced to engage with one another online. Many are trying to do their best to continue their work as smoothly as possible and as a result, they are looking for online tools and platforms that will assist them in their specific endeavour—whether it is for work, a creative pursuit or a passion project.
Trend themes
Themes within the Increased Output trend
Three behaviours holding the trend together01
Optimized Video Conferencing
Brands are optimizing video conferencing platforms to deliver increased and diverse output, from podcasts to digitized minutes, in response to the COVID-19 pandemic.
02
AI Feedback Tools
LinkedIn created AI tools for users to get feedback on soft skills, which may help them in their job search.
03
Unlimited Video Conferencing
RingCentral Video offers free access to 24-hour meetings to eliminate the constraints of time limits on calls during the pandemic.
Industry implications
What the Increased Output trend means for industry
Where the trend changes the playbookFor
Online Communication Platforms
Brands in the online communication industry can focus on optimizing their video conferencing platforms, offering AI feedback tools, and providing unlimited video conferencing to meet the demands of remote work during the pandemic.
For
HR Tech
Companies in HR tech can develop AI-backed tools to help job seekers prepare soft skills and receive feedback from video interviews.
For
Note-Taking Software
Software companies specializing in note-taking tech can implement AI technology to automatically transcribe video conference content, parse out important information, and summarize conversations.
Workshop question
How can your brand increase the productivity of consumers at home?
Trend signals
Trend signals for Increased Output
Trend score 2.5 out of 10, from popularity 38%, activity 26%, freshness 9%.
Popularity38%
Activity26%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Increased Output trend
4 featured examples from Apr 29, 2020 to Jan 1, 2021CategorySocial Media
Video-Chat Podcasting Tools
Anchor Lets Users Easily Turn Their Video-Calls Into Podcasts
Podcasters can now easily expand their audience and reach through video-chat podcasting, without sacrificing quality or ease of use.
CategoryBusiness
Video Conference Note Platforms
Notes by ILLU Takes Notes Using AI Technology
Video conferencing industry can benefit from integrating AI-powered note-taking and summarization to improve engagement and productivity.
CategoryBusiness
Unlimited Video Conferencing Platforms
RingCentral Video Offers Free Access to 24-Hour Meetings
Disruptive innovation opportunity: Develop video conferencing hardware with built-in AI capabilities to provide automated meeting management and improve overall user experience.
CategoryTech
AI Interview Feedback Tools
LinkedIn Created AI Tools for Users to Get Feedback on Soft Skills
AI tools that streamline the interview process and improve candidate evaluation for recruiters and HR professionals.
