TikTok entered into a 3-year sponsorship deal with the New York Yankees, as well as the YES Network. The 3-year sponsorship deal dictates that the YES Network will work to increase its presence among baseball fans, and the New York Yankees will also get team content displayed on the social media platform. TikTok will also pay a sum of $10 million over three years to the baseball organization and will receive promotions and single at Yankee Stadium.
For TikTok, the deal will allow the platform to increase its reach and pique the interest of baseball fans. For the New York Yankees, the deal will provide the organization with promotions on one of the major social media platforms.
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