Walmart Media Group indicated that it increased its net new advertisers by a total of 40 percent this year, as more companies wanted to place ads on the retailors website.
Walmart Media Group initially created the self-serve ad platform at the beginning of the year and has focused on building out its media network ever since. The company also created an application programming interface for the Walmart Advertising Partners Program, which facilitated online automated actions for media purchases.
"While the pandemic did not create the omnichannel customer, it solidified the expectation of a seamless in-app to in-store shopping experience," said Walmart.
The advertising arm of the retailer also coupled with a focus on its e-commerce business, which grew by 79 percent in the third financial quarter of this year from the year previous.
Image Credit: Walmart