Category
Art & Design
Shelf Heirlooms
Trend cluster
Category
Stain
Resistance
Stain-proof features are increasingly expanding to other products in the home.
4.1
Trend score
What's Happening
What is the Stain Resistance trend?
Stain Resistance: Traditionally, companies have included stain-resistant coatings in kitchen products and clothing pieces. Now, brands are expanding the feature to cover other products in the home like chairs and rugs.
Insight
The consumer insight behind the Stain Resistance trend
Because of the ongoing COVID-19 pandemic and the associated government-imposed restrictions, contemporary consumers have been spending increased amounts of time indoors. As a result, many have been forced to balance their work and personal lives in the same space—the home. In order to keep productive and efficient, while staying on top of chores, individuals are looking for better and seamless ways to maintain their house.
Trend themes
Themes within the Stain Resistance trend
Three behaviours holding the trend together01
Stain-Resistance Expansion
Companies are expanding stain-resistant coatings to cover other products in the home like chairs and rugs.
02
Machine-Washable Products
The appeal of machine-washable products, like rugs and sofa covers, is growing among parents and pet owners.
03
Scratch-Resistant Surfaces
Indoor paints with scratch-resistant and easy-to-clean features are becoming increasingly popular, especially for heavily trafficked spaces.
Industry implications
What the Stain Resistance trend means for industry
Where the trend changes the playbookFor
Home Goods
Companies producing home goods can leverage the trend to expand the stain-resistant feature to different kinds of products and surfaces.
For
Household Cleaning
The rise of stain-resistant and machine-washable products signals a need for eco-friendly and cost-effective cleaning solutions.
For
Furniture Manufacturing
Manufacturers producing furniture can offer more functionality, such as massage features and built-in charging ports, to meet the needs of modern consumers.
Workshop question
How can your brand help consumers better balance work-home dynamics?
Trend signals
Trend signals for Stain Resistance
Trend score 4.1 out of 10, from popularity 65%, activity 50%, freshness 9%.
Popularity65%
Activity50%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Stain Resistance trend
4 featured examples from Mar 22, 2019 to Sep 28, 2020CategoryArt & Design
Massaging Office Chairs
The X-HMT Heat and Massage Chair Cares for the Body's Core
Disruptive innovation opportunity: Incorporate advanced materials and technologies to produce ergonomic chairs that promote health and productivity.
CategoryArt & Design
Pet-Friendly Washable Rugs
Ruggable's Machine-Washable Rugs are Easily Removed and Changed
The home decor industry can capitalize on the trend of machine-washable rugs by offering a wide range of stylish and easy-to-clean rug options for consumers.
CategoryArt & Design
Scratch-Resistant Indoor Paints
The PPG UltraLast Paint + Primer is Washable and Protective
Disruptive innovation opportunity: Design and produce advanced home improvement products that focus on durability and easy maintenance.
CategoryMarketing
Comfortable Fast Food Couches
The McDelivery Couch by McDonald's is Packed with Features
Fast food chains can use customized furniture as a way to differentiate themselves from competitors and increase customer loyalty.
