Category
Lifestyle
Assisted Choices
Trend cluster
Category
Everyday
Detection
New initiatives and products are enabling the seamless detection of diseases.
4.7
Trend score
Trend
What is the Everyday Detection trend?
Everyday Detection: In order to encourage consumers to be more mindful of their health or be aware of early symptoms, brands are launching products and services that help with disease detection. Divorced from the seriousness of official medical wear, these options seamlessly blend into the everyday.
Insight
The consumer insight behind the Everyday Detection trend
As one gets older, the risk of health problems becomes bigger. Aware of this, contemporary consumers are looking for ways to stay on top of their health and monitor for any early signs of trouble. Since individuals know that it is impossible to stay vigilant at all times, they are looking for products and services that can offer them support and security, allowing them to feel more at ease in their day-to-day.
Trend themes
Themes within the Everyday Detection trend
Three behaviours holding the trend together01
Increased investment in disease-detecting wearables and apps
As consumers become more health-conscious and cost-efficient when it comes to healthcare, the wearable-app alliance creates opportunities for startups focused on developing disease-detection tools that seamlessly blend into the everyday.
02
Scent-based diagnostic tests for early detection of neurodegenerative diseases
The scent-based diagnostic tests are becoming effective in detecting various neurodegenerative diseases earlier, which provides opportunities for companies in the medical device and diagnostic industries to innovate in developing less invasive but more accurate diagnostic tests.
03
Next-generation at-home health test kits
Innovations focused on the development of next-generation at-home health test kits provide people with a more accurate and comprehensive understanding of their overall well-being, which creates a potential opportunity for companies to specialize in providing personalized medicine and a targeted approach to disease prevention.
Industry implications
What the Everyday Detection trend means for industry
Where the trend changes the playbookFor
Medical Wearables
Medical wearable companies can develop disease-detecting wearables and applications, driving value to consumers and increasing adoption of wearables in healthcare.
For
Medical Diagnostics
Diagnostic companies can develop scent-based tests to detect early signs of neurodegenerative diseases leading to early and proactive medical interventions.
For
Personalized Medicine
Personalized medicine companies can leverage more comprehensive testing data from next-generation at-home health test kits to provide tailored health recommendations that could potentially improve overall health outcomes for patients.
Workshop question
How can your brand enable individuals to feel more at ease?
Trend signals
Trend signals for Everyday Detection
Trend score 4.7 out of 10, from popularity 77%, activity 52%, freshness 12%.
Popularity77%
Activity52%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Everyday Detection trend
7 featured examples from Jan 2, 2019 to Jul 14, 2022CategoryArt & Design
Health-Monitoring Smart Toilet Concepts
Researchers at Stanford Pioneer a Data-Powered Toilet
The healthcare industry can explore disruptive innovation opportunities by leveraging the use of data analysis from bodily waste for disease detection and monitoring.
CategoryLifestyle
Full Body Intelligence Tests
Viome Announces the Launch of an Advanced At-Home Health Test
Viome's Full Body Intelligence Test is disrupting the healthcare industry by providing consumers with a more personalized approach to health testing and treatment.
CategoryLifestyle
Disease Detection Billboards
The Billboard Taster Helps to Detect Early Disease Symptoms
Opportunities for businesses to create impactful and innovative campaigns that prioritize community health.
CategoryTech
Connected Health-Tracking Rings
The Conceptual 'Oxygem' Detects Low Blood Oxygen Levels
The rise of connected health-tracking ring devices like the Oxygem ring present a disruptive innovation opportunity for healthcare technology companies.
CategoryLifestyle
Neurodegenerative Disease Tests
Labcorp Debuts First Public Test for Identifying Neurodegeneration
The NfL blood test can disrupt the health diagnostics industry by providing a more efficient and effective way of identifying neurodegenerative diseases.
CategorySocial Good
Parkinson's Detecting Initiatives
McCann Health Launched 'Sniffing Out Parkinson's Disease'
Developing and implementing early detection tools, treatments, and cures for Parkinson's disease.
CategoryLifestyle
Radio-Based Alzheimer's Detection
A Radio Program is Helping to Detect Early Stage Alzheimer's
Healthcare professionals and providers can improve early intervention efforts through technological advancements and partnerships with media outlets.
