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Everyday Detection

New initiatives and products are enabling the seamless detection of diseases

Trend - In order to encourage consumers to be more mindful of their health or be aware of early symptoms, brands are launching products and services that help with disease detection. Divorced from the seriousness of official medical wear, these options seamlessly blend into the everyday.

Insight - As one gets older, the risk of health problems becomes bigger. Aware of this, contemporary consumers are looking for ways to stay on top of their health and monitor for any early signs of trouble. Since individuals know that it is impossible to stay vigilant at all times, they are looking for products and services that can offer them support and security, allowing them to feel more at ease in their day-to-day.
Workshop Question - How can your brand enable individuals to feel more at ease?
Trend Themes
1. Increased Investment in Disease-detecting Wearables and Apps - As consumers become more health-conscious and cost-efficient when it comes to healthcare, the wearable-app alliance creates opportunities for startups focused on developing disease-detection tools that seamlessly blend into the everyday.
2. Scent-based Diagnostic Tests for Early Detection of Neurodegenerative Diseases - The scent-based diagnostic tests are becoming effective in detecting various neurodegenerative diseases earlier, which provides opportunities for companies in the medical device and diagnostic industries to innovate in developing less invasive but more accurate diagnostic tests.
3. Next-generation At-home Health Test Kits - Innovations focused on the development of next-generation at-home health test kits provide people with a more accurate and comprehensive understanding of their overall well-being, which creates a potential opportunity for companies to specialize in providing personalized medicine and a targeted approach to disease prevention.
Industry Implications
1. Medical Wearables - Medical wearable companies can develop disease-detecting wearables and applications, driving value to consumers and increasing adoption of wearables in healthcare.
2. Medical Diagnostics - Diagnostic companies can develop scent-based tests to detect early signs of neurodegenerative diseases leading to early and proactive medical interventions.
3. Personalized Medicine - Personalized medicine companies can leverage more comprehensive testing data from next-generation at-home health test kits to provide tailored health recommendations that could potentially improve overall health outcomes for patients.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
121,996 Total Clicks
Date Range:
Jan 19 — Jul 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Health-Monitoring Smart Toilet Concepts
Health-Monitoring Smart Toilet Concepts
Researchers at Stanford Pioneer a Data-Powered Toilet
Sanjiv Gambhir and his colleagues have debuted a unique smart toilet concept that will have long-term implications for health. Published in Nature Biomedical Engineering, the innovation consists of... MORE
Disease Detection Billboards
Disease Detection Billboards
The Billboard Taster Helps to Detect Early Disease Symptoms
Agencies HOY BUE and ATMA created Billboard Taster, which has been installed in shopping malls across Argentina as a means of detecting early COVID-19 symptoms. The interactive advertisement takes... MORE
Full Body Intelligence Tests
Full Body Intelligence Tests
Viome Announces the Launch of an Advanced At-Home Health Test
Founded in 2016, Viome’s at-home testing service and mRNA analysis have helped 400,00 people navigate conflicting food and supplement advice in the world of chronic illness. With the release... MORE
play_circle_filled Connected Health-Tracking Rings
Connected Health-Tracking Rings
The Conceptual 'Oxygem' Detects Low Blood Oxygen Levels
Healthcare management is becoming increasingly digitized as consumers seek to maintain more control over their own care, which is what the conceptual ‘Oxygem’ aims to enable. Designed by... MORE
Neurodegenerative Disease Tests
Neurodegenerative Disease Tests
Labcorp Debuts First Public Test for Identifying Neurodegeneration
Labcorp, a leading American life science and health diagnostics company, has announced the launch of a new widely accessible test for identifying and confirming neurodegenerative disease called the &#... MORE
play_circle_filled Parkinson's Detecting Initiatives
Parkinson's Detecting Initiatives
McCann Health Launched 'Sniffing Out Parkinson's Disease'
In order to raise awareness about the importance of early detection of Parkinson’s disease, McCann Health launched the ‘Sniffing Out Parkinson’s Disease’ initiative by using... MORE
Radio-Based Alzheimer's Detection
Radio-Based Alzheimer's Detection
A Radio Program is Helping to Detect Early Stage Alzheimer's
By 2030 in Mexico, Alzheimer’s disease patients will double, making early detection the only precautionary measure to decrease its impact and provide a better quality of life. Moreover, 90% of... MORE

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