In order to raise awareness about the importance of early detection of Parkinson's disease, McCann Health launched the 'Sniffing Out Parkinson's Disease' initiative by using a good old cup of java. According to the campaign, one of the first signs of Parkinson's disease is the loss of smell, specifically peppermint, anise, and coffee.
The Sniffing Out Parkinson's Disease initiative created 'Parkinscents' -- coffee lids, sleeves, coasters, and more that lead users to an interactive website. The informative products were implemented in multiple coffee shops across the United States and highlight the fact that losing the ability to smell coffee could be a sign of Parkinson's Disease. In addition, the Parkinscents also underscores the importance of early detection in treating the disease.