General Mills is about to make breakfast a whole lot sweeter with its new Cinnamon Toast Crunch Chocolate Churro cereal.
Back in 2018, General Mills changed the game when it released Chocolate Toast Crunch and Cinnamon Toast Crunch Churros cereal. Thanks to the popularity of those two treats, now the brand is bringing the two together to create a hybrid Cinnamon Toast Crunch Chocolate Churro cereal. According to the packaging, the new breakfast dish consists of chocolate-sweetened wheat and rice cereal, with hints of cinnamon. In other words, it'll taste like you dipped crunchy little churros in a vat of chocolate sauce.
Though it's unclear which retailers are selling the sweet breakfast treat, the Cinnamon Toast Crunch Chocolate Churro cereal has been spotted on Walmart's website.
Image Credit: @cereallife
What's Driving This Trend
- Cereal Hybrids
- The popularity of combining different cereal flavors and ingredients opens opportunities for food companies to create unique breakfast experiences.
- Sweet Breakfast Options
- Consumers are increasingly open to indulgent, sweet breakfast options, creating room for innovation in the cereal industry.
- Flavored Cereal
- Alternative flavors in cereal formulations provide opportunities for companies to stand out in a crowded market, potentially driving new consumer segments to the category.
Who This Affects Most
- Food and Beverage
- Food companies can leverage the popularity of cereal hybrids and sweet breakfast options to gain a competitive advantage in the crowded Breakfast category
- Consumer Packaged Goods
- Predominant food companies can take advantage of flavored cereal innovations to stay relevant and differentiated in the market, catering to shifting consumer preferences
- Retail
- Retailers can market and merchandise the cereal hybrid categories to ride on the popularity wave and boost sales of flavored cereals
