On November 13th, Vans and Anderson .Paak will launch a collaborative collection of shoes and apparel that spotlights psychedelic patterns and vivid colorways.
The designs are said to take inspiration from the artist's breakthrough albums, 'Venice' and 'Malibu.' With both album covers featuring unique multi-media influences, the inspired designs take cues directly from them. For example, the 'Sid DX' honors the 2016 Malibu album's themes with an embroidered chenille pattern, and comes complete with green waffle-textured outsoles. All of the pieces feature dual-branding, and come in limited edition packaging.
The exclusive collection will be available for purchase online worldwide through Vans' web store, and can also be found at Vans' in-store locations, as well as through select retail partners such as Footlocker.
Image Credit: Vans
Key Themes Behind This Trend
- Psychedelic Patterns
- Opportunity to incorporate psychedelic patterns and vibrant colorways into fashion and graphic design.
- Artist Collaboration
- Potential for brands to collaborate with artists to create unique and limited-edition products.
- Limited Edition Packaging
- Chance to create exclusive packaging for special collections, enhancing the overall brand experience.
Where This Applies
- Fashion
- Fashion brands can incorporate psychedelic patterns into their designs, following the trend.
- Graphic Design
- Graphic designers can experiment with psychedelic patterns and vibrant colors in their artwork and designs.
- Retail
- Retailers can leverage the popularity of limited-edition collaborations to attract customers to their stores.
