Designers are venturing into more unconventional watch formats
Trend - Brands and designers are diverging from tradition in watch design and launching products with surprising aesthetics and unconventional functionalities. These pieces are created to appeal to an increasingly niche audience.
Insight - Aware of the developments in design and technology, contemporary consumers are consistently on the lookout for new products that could be useful to their lifestyles and/or ones that can supercharge their aesthetic. This is rooted in a desire for novelty that enables individuals to not only indulge in their curiosity but to also test out new ways to enhance their daily routine. In this space, consumers consider it worthwhile and gain peace of mind, as a result, when testing out the effectiveness of new experiences.
Insight - Aware of the developments in design and technology, contemporary consumers are consistently on the lookout for new products that could be useful to their lifestyles and/or ones that can supercharge their aesthetic. This is rooted in a desire for novelty that enables individuals to not only indulge in their curiosity but to also test out new ways to enhance their daily routine. In this space, consumers consider it worthwhile and gain peace of mind, as a result, when testing out the effectiveness of new experiences.
Workshop Question - Conceptualize a revolutionary shape/structure of product/service in your industry.
