Elliptic watches are definitely not the conventional format for this industry and this is why Norm Edwards is able to revolutionize the timepiece design with "something from the distant future," as Yanko Design stipulates.
The curious origin of this futuristic, one-of-a-kind elliptic watch began with the study of Julien Bonzom—the founder of Heritier which is "a community of watch enthusiasts who create limited-edition timepieces." In other words, this piece is intended for true connoisseurs of the craft. Norm Edwards subtly reveals the clock's inner workings which are encased within a thin, but durable in its double-paned aesthetic, glass dome. The designer opted in for matte stainless steel, delivering a slick elegance to the elliptic watch which captures consumer attention with its complexity and undeniable allure.
Image Credit: Yanko Design
Norm Edwards' Watch Design is Technical and Slick
Kalina Ned — January 3, 2021 — Art & Design
References: heritierofficial & yankodesign