Walmart's Great Value Brand Includes 80 New Products
Grace Mahas — September 8, 2020 — Business
References: walmart & chainstoreage
Walmart recently announced that its private label brand, Great Value, is expanding its offerings in the United States to include over 80 new products. The new products include thin crust pizza, strawberry yogurt, teriyaki beef jerky, organic cage-free eggs, and fat-free caramel swirl ice cream, among others. The brand announced all products were tested against national brands to ensure the quality either exceed or matched.
"Walmart remains committed to providing our customers with quality national and private brand products at unbeatable prices," said Andrea Thomas, Walmart's SVP private brands. "Through our Great Value brand re-launch, we are delivering on our promise to provide customers with the quality products they need and want at a price they can afford to help them save money and live better."
Image Credit: Walmart
"Walmart remains committed to providing our customers with quality national and private brand products at unbeatable prices," said Andrea Thomas, Walmart's SVP private brands. "Through our Great Value brand re-launch, we are delivering on our promise to provide customers with the quality products they need and want at a price they can afford to help them save money and live better."
Image Credit: Walmart
Trend Themes
1. Private Label Expansion - The expansion of Walmart's private label brand, Great Value, demonstrates a growing trend of retailers investing in their own branded products to compete with national brands.
2. Quality Assurance Testing - The emphasis on testing private label products against national brands highlights a trend of retailers prioritizing quality and ensuring their own products meet or exceed industry standards.
3. Affordable Quality Products - Walmart's commitment to providing customers with quality private label products at affordable prices reflects a trend of businesses aiming to meet consumer demand for both affordability and quality.
Industry Implications
1. Retail - The expansion of private label brands like Walmart's Great Value indicates a disruptive innovation opportunity for the retail industry to strengthen their own brands and increase profitability.
2. Food and Beverage - The introduction of new private label food and beverage products presents a disruptive innovation opportunity for the food industry to offer consumers more affordable alternatives to national brands without compromising on quality.
3. Consumer Goods - The focus on private label quality assurance creates a disruptive innovation opportunity for consumer goods manufacturers to improve their processes and meet the standards set by retailers.
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