These New 7-Eleven Private Label Products are Value-Minded
Michael Hemsworth — March 9, 2024 — Lifestyle
References: 7-eleven & storebrands
These new 7-Eleven private label products are being launched by the convenience store retailer as a series of food and drink items that respond to increasing demand amongst shoppers for added value. The products include protein-rich snacks, breakfast burritos and drinks with certain items being branded under the 7-Select subbrand. The range of new items includes featured options such as the Cheesy Three Meat Breakfast Burrito, Carnitavore Breakfast Burrito, 7-Select Meat & Cheese Deli Snacks and the 7-Select Tropical Juices.
Senior Vice President, Fresh Foods Dave Strachan spoke on the new 7-Eleven private label products saying, "At 7-Eleven, our commitment to customers goes beyond just convenience – we're focused on building upon the innovation and quality that keeps our customers coming back every single day. We are hyper-focused on curating our fresh food options to give our customers what they crave at any time of day."
Senior Vice President, Fresh Foods Dave Strachan spoke on the new 7-Eleven private label products saying, "At 7-Eleven, our commitment to customers goes beyond just convenience – we're focused on building upon the innovation and quality that keeps our customers coming back every single day. We are hyper-focused on curating our fresh food options to give our customers what they crave at any time of day."
Trend Themes
1. Value-minded Private Labeling - Creating private label products that provide added value for cost-conscious consumers.
2. Protein-rich Snacks Evolution - Developing a range of protein-rich snack options to cater to health-conscious consumers.
3. Fresh Food Curation Strategy - Implementing a hyper-focused strategy to curate fresh food offerings that meet customer cravings throughout the day.
Industry Implications
1. Convenience Retail - Leveraging private label products to enhance the value proposition in convenience retail.
2. Food and Beverage - Exploring opportunities to innovate protein-rich snacks and refreshing beverages in the food and beverage industry.
3. Retail Innovation - Revolutionizing the approach to curating and presenting fresh food options in retail environments for enhanced customer satisfaction.
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