Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,349 inspiring examples.
Trend Reports
Discover why 1,268 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,926 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,268 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,926 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,349 cutting edge ideas.

Alcoholic Milkshake

Brands are offering dessert-inspired beverages in ready-to-drink formats

Trend - Companies are taking cues from the popularity of spiked dessert drinks and cream-based liqueurs. This results in the launch of various hard milkshakes and milkshake-infused alcoholic beverages in canned and bottled formats, catering to a culture of convenience.

Insight - Contemporary consumers are always striving to juggle their work, personal lives, and responsibility while meeting their wellness and relaxation needs. Increasingly fast-paced environments—such as urban centers—necessitate on-the-go lifestyles, creating a strong demand for convenience. Individuals are prioritizing this when making most decisions because by cutting out stress and effort where they can, they feel more at ease and satisfied.
Workshop Question - How can your brand utilize convenience to a greater extent?
Trend Themes
1. Alcoholic Dessert Drinks - Companies are taking cues from the popularity of spiked dessert drinks and cream-based liqueurs.
2. On-the-go Convenience - Individuals are prioritizing convenience when making most decisions because by cutting out stress and effort where they can, they feel more at ease and satisfied.
3. Low-abv and Healthy Indulgence - Consumers are looking for better-for-you products that are easy to consume, millennials in particular are drawn to flavors that are healthy yet indulgent with creamy, smooth and foamy textures.
Industry Implications
1. Alcoholic Beverages - The trend of alcoholic dessert drinks has created a new market segment within the beverage industry which is looking for convenience options.
2. Craft Beer - Craft breweries are experimenting with unique flavors to attract beer enthusiasts.
3. Ready-to-drink Industry - The growing trend of convenience has caused an increase in the ready-to-drink industry which aims to provide consumers with easily accessible, on-the-go beverages.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
40,476 Total Clicks
Date Range:
Aug 19 — Apr 21
Trending:
Warm
Consumer Insight Topics:

Related Examples

Online Bitterness-Themed Beer Ads
Online Bitterness-Themed Beer Ads
Hop Valley is Giving Away Free Beer for Your Bitterness Online
Pop Art IPAs
Pop Art IPAs
Brooklyn Pulp Art is an Artistically Inspired Hazy IPA
Charitable Passion Fruit IPAs
Charitable Passion Fruit IPAs
Golden Road Brewing's Passion Wolf Hazy IPA Supports Wags & Walks
Alcohol-Free Craft Beers
Alcohol-Free Craft Beers
The Brooklyn Brewery Special Effects IPA Has Less Than 100 Calories
Fermented Rice Shakes
Fermented Rice Shakes
The Dassai Mazeru Shake is Served with the Mos Burger Vanilla Shake
Festive Boozy Milkshakes
Festive Boozy Milkshakes
Bad Daddy's Burger Bar is Adding Holiday Drink Specials to Its Menu
Pumpkin Pie-Inspired Shakes
Pumpkin Pie-Inspired Shakes
BurgerFi Unveiled the New Brown Butter Pumpkin Pie Shake
Creamy Peppermint Bark Shakes
Creamy Peppermint Bark Shakes
Wayback Burgers' New Peppermint Bark Shake is Here for the Holidays
Health-Focused Advent Calendars
Health-Focused Advent Calendars
24 Days of Fitter Christmas Shares Vitamins, Protein Bars & More
Protein-Packed Cookie Sandwiches
Protein-Packed Cookie Sandwiches
Pure Protein's Cookie Sandwiches are Sources of Fiber and Protein
Sea Salt Caramel Shakes
Sea Salt Caramel Shakes
The Habit's New Sea Salt Caramel Shake is a Festive Treat
Festive Blended Dessert Shakes
Festive Blended Dessert Shakes
The Shake Shack 2020 Holiday Shakes Menu Has Three Tasty Options
Festive Mint Protein Powders
Festive Mint Protein Powders
Biochem's 100% Whey Isolate Protein Tastes Like Chocolate Peppermint
Artisan Fish-Infused IPAs
Artisan Fish-Infused IPAs
The Sorry Umami IPA is Extrated from Katsuobushi Tuna Flakes
Asian Craft Beer Bars
Asian Craft Beer Bars
Singapore's Almost Famous Spotlights Independent Asian Brewers
Oat Milk IPAs
Oat Milk IPAs
Dogfish Head Brewery's Hazy-O! is Made with Oat Milk
Hard Kombucha Flavor Releases
Hard Kombucha Flavor Releases
Aqua ViTea's AfterGlow Hard Kombucha Arrives in 2 New Flavors
Apple Pie Irish Liqueurs
Apple Pie Irish Liqueurs
Baileys New Apple Pie Irish Cream Liqueur is Perfect for Fall Cocktails
Full-Flavor Low-Alcohol Beers
Full-Flavor Low-Alcohol Beers
The Beavertown Brewery Nanobot Has a 2.8% ABV
Premium Alcohol-Free Drinks
Premium Alcohol-Free Drinks
Drynks Unlimited Makes Refreshing Alternatives to Cider, Beer & Lager
Milkshake-Inspired Liqueurs
Milkshake-Inspired Liqueurs
Firebox's Milkshake Liqueurs Put a Unique Twist on Cream Liqueurs
Fruity Sour IPAs
Fruity Sour IPAs
New Belgium's Sour IPA is Full of Guava, Citrus & Peach Flavors
Vegan Neapolitan Stouts
Vegan Neapolitan Stouts
Fairstate Coop Brews a Whiskey Barrel-Aged Stout with No Milk Ingredient
Vegan-Friendly Stout Libations
Vegan-Friendly Stout Libations
Lucky Pie and Upslope Work Together on a Lactose-Free Milk Stout
Refreshing Low-Alcohol Ciders
Refreshing Low-Alcohol Ciders
Adnams' Wild Wave Cider Boasts Just 0.5% ABV
Gooseberry Gose Beers
Gooseberry Gose Beers
Magic Rock Brewing's Salty Kiss is a Fruit-Infused Gose Blend
Boozy Halloween Milkshakes
Boozy Halloween Milkshakes
Hard Rock Cafe's BOO!-zy Shake Blends Bourbon, Dark Rum & Ice Cream
Rotating Seltzer Varieties
Rotating Seltzer Varieties
Platform Beer Co.'s Seltzer Project is an Exploration of Taste
Forest-Saving Beers
Forest-Saving Beers
Every Case of Cerveza Patagonia Helps to Plant a Tree in a US Forest
Better-for-You Performance Beers
Better-for-You Performance Beers
Sufferfest's Kolsch-Style Beer Targets Athletic Consumers
Pineapple Pale Ales
Pineapple Pale Ales
West Berkshire Brewery's 'Tropic It Like It’s Hot' Beer Re-Launches in the UK
Plant-Based Pub Snacks
Plant-Based Pub Snacks
'Vegan Pig' Offers Meatless, "Shame-Free Scratchings"
Indulgent Adult-Targeted Milkshakes
Indulgent Adult-Targeted Milkshakes
The Hard Rock Cafe Boozy Milkshakes are Indulgently Tasty
Citrus-Forward Wine Cocktails
Citrus-Forward Wine Cocktails
The Sincerely Sabella Wine Spritz is Convenient and Refreshing
Football Fan Canned Wines
Football Fan Canned Wines
Constellation Brands' Has a New Canned Wine Brand Called Crafters Union
Eye-Catching Alcoholic Kombucha
Eye-Catching Alcoholic Kombucha
Walker Brothers' Hard Kombucha Recently Rebranded For a Fresh Look
Coffee Brand Canned Rosés
Coffee Brand Canned Rosés
Dunkin' Created a Limited-Edition Can of Rosé Wine
play_circle_filledSake-Infused Lagers
Sake-Infused Lagers
Robinsons Brewery & Iron Maiden Collaborated on 'Sun and Steel'
Dairy-Free Coconut Cream Desserts
Dairy-Free Coconut Cream Desserts
Jeni's Dairy-Free Ice Cream Line Has Comforting New Flavors
Southern-Inspired Milkshakes
Southern-Inspired Milkshakes
The Krystal Maple Bourbon Shake is Only Available for a Limited Time
Alcoholic Ice Cream Treats
Alcoholic Ice Cream Treats
Cow Tipping Creamery is Blending Scotch and Ice Cream in Frozen Deserts
Rosé-Infused Donuts
Rosé-Infused Donuts
Chandon Created a Sparkling Rosé Donut Dubbed the 'ChanDONUT'