The Seltzer Project is an initative launched by Cleveland-based Platform Beer Co. The company is eager to participate in the exponential profits in this category of alcoholic beverage, which has been accelerating in demand for a few years now.
The Seltzer Project was announced in December of last year, which gives Platform Beer Co. plenty of time to produce, introduce, and market its seasonal beverages. The refreshing line-up of offerings will include a rotating range, ensuring that consumers have a variety of options to consider and taste. The first flavor is Black Cherry, while others include playful combinations of Strawberry Lemonade, Grapefruit Tangerine and Ginger Lime, as well as others like Passionfruit and Tropical Punch.
Cans that are part of the Seltzer Project will measure at five percent abv, four grams of carbs and 110 calories.