According to a recent survey, 70% of Americans admit to posting bitter posts on social media. In an effort to make the Internet a less bitter place and in celebration of its new less bitter, refreshing IPAs, Hop Valley Brewing Company launched a hilarious new campaign that involves free beer.
Hop Valley Brewing Company is giving away free beer for your bitterness online with its new IBU-O-Meter (aka Internet Bitterness Units… Ometer). The tool will evaluate how bitter an individual is on social media and generate an IBU score based on how bitter the person has been lately and users can redeem their free beer.
Hop Valley Brewing Company's new, nationally launched IPAs come in four varieties: Bubble Stash, Cryo Stash, Mango Stash and Stash Panda.
Image Credit: Hop Valley Brewing Company
What Makes This Trend Stand Out
- Bitterness-monitoring Tools
- Opportunities for developing more advanced tools and algorithms for evaluating bitterness levels of social media posts.
- Social Media-based Promotions
- Opportunities for creating social media-based promotions that incentivize positive online behavior.
- Humorous Marketing Campaigns
- Opportunities for using humor and satire in marketing campaigns to draw attention to important social issues.
Sectors Adopting This
- Brewery
- Breweries can explore developing bitterness-themed IPAs and incorporating bitterness-monitoring tools into their promotions and events.
- Advertising
- Advertising agencies can incorporate humor and satire, and create social media-based promotions to incentivize positive online behavior.
- Social Media Monitoring
- Companies that specialize in social media monitoring can develop algorithms and tools to evaluate the bitterness levels of social media posts and generate actionable insights for brands.
