West Berkshire Brewery, the UK-based craft brewery, announced the re-launch of its limited-edition pineapple pale ale -- 'Tropic It Like It’s Hot.' The fruity ale will be available across the UK starting in August 2019 after debuting last summer. The pineapple pale ale is light, fruity, and vegan-friendly and is available for purchase in 440 ml or a 30 L keg.
Tropic It Like It's Hot is brewed with Mosaic hops, Vic Secret, Summit, and Chinook for a sweet and tangy flavor profile. The ale is then dry-hopped with Sorachi Ace, and of course, the star ingredient -- pineapple juice. Consumers looking for the perfect summer beer are in luck with this balanced and citrusy beer that's the perfect addition to any barbecue.
What Makes This Trend Stand Out
- Fruity Craft Beers
- Craft breweries can explore creating unique and refreshing beers by experimenting with fruity flavors like pineapple.
- Limited-edition Releases
- Breweries can capitalize on consumer demand for exclusivity and create limited-edition beers to generate excitement and increase sales.
- Vegan-friendly Alcohol
- There is an opportunity for breweries to cater to the growing number of consumers seeking vegan options by brewing and marketing vegan-friendly beers.
Sectors Adopting This
- Craft Beer
- Craft breweries can take advantage of the popularity of unique beer flavors and create innovative offerings for beer enthusiasts.
- Beverage
- The beverage industry can explore new flavor combinations and capitalize on the rising trend of fruit-infused alcoholic beverages.
- Hospitality
- Restaurants, bars, and other hospitality establishments can enhance their beverage menus by offering unique and refreshing beers with fruity flavors.
