Adnams launched a low-alcohol cider called Wild Wave to meet the growing demand for low-alcohol beverages. The cider boasts just 0.5% ABV and is made with a combination of English bittersweet and dessert apples. The naturally gluten-free and vegan cider drink was created to be full of flavor. As Adnams' master brewer Fergus Fitzgerald describes, “At Adnams, flavor is the most important part of our low-alcohol range. For Wild Wave 0.5%, that meant making sure it tastes like a real cider, rather than just apple juice."
Now that Dry January has officially concluded, many consumers are making the switch to low-ABV versions of beer, wine and spirits to embrace more moderation.
Image Credit: Adnams
What's Driving This Trend
- Low-alcohol Beverages
- The market for low-alcohol drinks is growing as consumers embrace moderation.
- Gluten-free Drinks
- Consumers are seeking naturally gluten-free options in their beverages.
- Flavorful Low-abv Ciders
- Breweries are creating ciders with lower alcohol content that still pack a flavorful punch.
Who This Affects Most
- Brewing
- Breweries have an opportunity to create more low-alcohol, flavorful ciders to meet consumer demand.
- Wine and Spirits
- Wineries and distilleries can develop low-ABV options to keep up with the trend of moderation in drinking.
- Health Food and Beverage
- The demand for gluten-free and low-alcohol beverages presents an opportunity for health-focused food and beverage companies.
