During COVID-19, brands are emphasizing the importance of socializing outdoors
Trend - In an attempt to encourage consumers to socialize outdoors despite changes in temperature, brands are launching seasonal products and experiences that make COVID-19 restrictions a little bit more bearable. Playful in nature, these activations also reinforce government-imposed restrictions.
Insight - As the COVID-19 pandemic continues, many are finding it increasingly difficult to follow the strictness of the government-imposed health and safety guidelines and this is especially true for those living in places where it gets cold in the winter. In light of this, individuals are looking for ways to diversify the outdoor social experience, which will allow them to feel more uplifted and encourage them to continue their effort to help "flatten the curve."
Insight - As the COVID-19 pandemic continues, many are finding it increasingly difficult to follow the strictness of the government-imposed health and safety guidelines and this is especially true for those living in places where it gets cold in the winter. In light of this, individuals are looking for ways to diversify the outdoor social experience, which will allow them to feel more uplifted and encourage them to continue their effort to help "flatten the curve."
Workshop Question - How can your brand help consumers navigate COVID-19 lockdowns?
4 Featured, 36 Examples:
34,206 Total Clicks
Date Range:
Jul 20 — Jan 21
Trending:
This Year and Warm
Consumer Insight Topics:
