During COVID-19, brands are emphasizing the importance of socializing outdoors
Trend - In an attempt to encourage consumers to socialize outdoors despite changes in temperature, brands are launching seasonal products and experiences that make COVID-19 restrictions a little bit more bearable. Playful in nature, these activations also reinforce government-imposed restrictions.
Insight - As the COVID-19 pandemic continues, many are finding it increasingly difficult to follow the strictness of the government-imposed health and safety guidelines and this is especially true for those living in places where it gets cold in the winter. In light of this, individuals are looking for ways to diversify the outdoor social experience, which will allow them to feel more uplifted and encourage them to continue their effort to help "flatten the curve."
Insight - As the COVID-19 pandemic continues, many are finding it increasingly difficult to follow the strictness of the government-imposed health and safety guidelines and this is especially true for those living in places where it gets cold in the winter. In light of this, individuals are looking for ways to diversify the outdoor social experience, which will allow them to feel more uplifted and encourage them to continue their effort to help "flatten the curve."
Workshop Question - How can your brand help consumers navigate COVID-19 lockdowns?
Trend Themes
1. Outdoor Socialization - Brands are launching seasonal products and experiences that encourage outdoor socialization amid COVID-19 restrictions.
2. Drive-in Entertainment - Companies are providing drive-in entertainment for consumers seeking new forms of safe outdoor entertainment.
3. Eco-friendly and Sustainable Products - Businesses are launching eco-friendly and sustainable products to attract outdoorsy consumers who appreciate environmentally-friendly gifts or products.
Industry Implications
1. Outdoor Recreation - Outdoor recreation businesses can utilize seasonal products and experiences that encourage outdoor socialization amid COVID-19 restrictions to attract customers.
2. Entertainment - Companies can offer drive-in entertainment for consumers seeking new forms of safe outdoor entertainment to differentiate themselves from their competitors and attract customers.
3. Food and Beverage - Businesses can create eco-friendly and sustainable products or co-branded packages as gifts or products to attract outdoorsy consumers who appreciate environmentally-friendly options.
4 Featured, 36 Examples:
48,043 Total Clicks
Date Range:
Jul 20 — Jan 21
Trending:
Warm
Consumer Insight Topics:
