People are looking for any way they can to send off the year that has been 2020 and Coors Light teamed up with creative agency Rethink to create Chill Starters that are designed to be lit up and burned. Notably, the fire starters are made from 100% 2020 newspaper, so that people can enjoy the feeling of starting to relax as headlines, stories and photos from a challenging year go up in flames.
Each of the Chill Starters boasts a triangular shape and a set of the newspaper-based fire starters comes in a box of the same shape, which is reminiscent of the mountains depicted in the beer company's branding. As many New Year's rituals will involve symbolic burning and purging, these fire starters share a safe way to watch 2020 burn.
Image Credit: Coors Light