Iconic sports apparel retailer, Foot Locker, recently announced the launch of a cross-brand loyalty program, coined FLX. The new loyalty reward program will operate across all Foot Locker brands, including Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Eastbay and Champs Sports.
The new FLX program will debut in February and includes three tiers: X1, X2, and X3 that are determined by the amount the customer spends. The first tier, X1 is available to all shoppers whereas tier X2 is reserved for those that spend between $300 and $499 per year, and those who spend $500 or more annually will reach tier X3. All FLX members do benefit from free shopping, early emails on new sneakers, and earn XP points.
Loyalty programs are a great way for brands to retain consumers and develop the relationship as well as track their shopping habits -- therefore, it's no surprise Foot Locker has opted to maximize its own program.
Image Credit: Foot Locker