Singular Society is a new service from H&M Group that lets customers access a limited number of purchases per month by paying a membership fee. As the founders of Singular Society describe, "We work like Netflix or Spotify."
For a fixed monthly or annual fee, members can purchase a handful of items every month like cashnmere blankets, scented candles and loungewear. With this concept, SIngular Society is on a mission to help people buy less and buy better, supporting a vision for a sustainable future that supports thoughtful purchases and timeless designs. Each item gives consumers the chance to explore its origin story by learning about the manufacturer and the materials used.
With a membership, consumers can choose to get access to five or 25 products a month.
Image Credit: Singular Society
Singular Society Shares Products Via a Membership-Only Model
Laura McQuarrie — December 15, 2020 — Business
References: singular-society & retaildetail.eu