Singular Society Shares Products Via a Membership-Only Model
Laura McQuarrie — December 15, 2020 — Business
References: singular-society & retaildetail.eu
Singular Society is a new service from H&M Group that lets customers access a limited number of purchases per month by paying a membership fee. As the founders of Singular Society describe, "We work like Netflix or Spotify."
For a fixed monthly or annual fee, members can purchase a handful of items every month like cashnmere blankets, scented candles and loungewear. With this concept, SIngular Society is on a mission to help people buy less and buy better, supporting a vision for a sustainable future that supports thoughtful purchases and timeless designs. Each item gives consumers the chance to explore its origin story by learning about the manufacturer and the materials used.
With a membership, consumers can choose to get access to five or 25 products a month.
Image Credit: Singular Society
For a fixed monthly or annual fee, members can purchase a handful of items every month like cashnmere blankets, scented candles and loungewear. With this concept, SIngular Society is on a mission to help people buy less and buy better, supporting a vision for a sustainable future that supports thoughtful purchases and timeless designs. Each item gives consumers the chance to explore its origin story by learning about the manufacturer and the materials used.
With a membership, consumers can choose to get access to five or 25 products a month.
Image Credit: Singular Society
Trend Themes
1. Exclusive Retail Subscriptions - Consumers are increasingly subscribing to exclusive retail services for limited monthly purchases.
2. Membership-only Models - Companies are adopting membership-only models to offer curated products and a personalized shopping experience.
3. Sustainable Consumerism - There is a growing demand for sustainable and ethical products, leading to the rise of services like Singular Society.
Industry Implications
1. Fashion and Retail - The fashion and retail industry can explore exclusive subscription services to offer curated selections and increase customer engagement.
2. E-commerce - E-commerce platforms can adopt membership-based models to provide personalized recommendations and establish customer loyalty.
3. Sustainable Lifestyle - Brands promoting sustainable and ethical products can partner with membership services to reach a conscious consumer base.
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