Scentbird Joins Forces with Homesick Candles
Grace Mahas — June 3, 2022 — Art & Design
References: beautypackaging & scentbird
Scentbird, the popular fragrance subscription service, recently introduced a new option for members to receive luxury scented candles each month. The new feature is priced at $25, including shipping. Currently, the perfume and cologne brand offers over 600 fragrances. Scentbird allows users to pick one scent a month for $16.95.
To celebrate the launch of Scentbird's Candle Club, the brand has partnered with iconic Homesick Candles for the full-size 'Let's Toast' candle, which features notes of mandarin and grapefruit. Normally priced at $34, the new subscription services offer the same high-end scents at a lower price.
"By creating a highly curated, customer-centric experience, Scentbird has become a portal for members to express themselves through fragrance," says Mariya Nurislamova, CEO at Scentbird. "Today, we're proud to not only unveil a modernized brand identity, but a renewed focus on our loyal customer base, growing list of brand partners, and the data-driven technology that has been pivotal to Scentbird's success."
Image Credit: Scent Bird
To celebrate the launch of Scentbird's Candle Club, the brand has partnered with iconic Homesick Candles for the full-size 'Let's Toast' candle, which features notes of mandarin and grapefruit. Normally priced at $34, the new subscription services offer the same high-end scents at a lower price.
"By creating a highly curated, customer-centric experience, Scentbird has become a portal for members to express themselves through fragrance," says Mariya Nurislamova, CEO at Scentbird. "Today, we're proud to not only unveil a modernized brand identity, but a renewed focus on our loyal customer base, growing list of brand partners, and the data-driven technology that has been pivotal to Scentbird's success."
Image Credit: Scent Bird
Trend Themes
1. Luxury Candle Subscription Services - The new offering from Scentbird highlights the growing trend of consumers seeking luxury candle subscription services.
2. Brand Collaboration - Scentbird partnering with Homesick Candles marks a trend towards brand collaborations in the fragrance and home decor industries.
3. Customer-centric Experiences - Scentbird's renewed focus on their loyal customer base highlights the trend towards businesses prioritizing customer-centric experiences as a key competitive advantage.
Industry Implications
1. Fragrance - The luxury fragrance subscription service market presents an opportunity for disruptive innovation in product curation and personalization.
2. Home Decor - The partnership between Scentbird and Homesick Candles highlights the potential for innovation in the luxury home decor subscription service market.
3. Data-driven Technology - Scentbird's success is attributed to their focus on data-driven technology, presenting an opportunity for disruption in the technology and analytics industries for subscription services.
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