Ben & Jerry's and Netflix Teamed Up for a New Flavor Called Punch Line
Laura McQuarrie — December 1, 2020 — Lifestyle
References: benjerry & prnewswire
The newest Ben & Jerry's flavor, Punch Line, was created in partnership with Netflix's comedy brand Netflix Is A Joke and it's arriving alongside a humor-sharing Punch Line hotline. The ice cream itself is described as "a comedic duo of brown butter bourbon and almond ice creams with roasted almonds and chuckles of cherries" and it comes in colorful packaging that's just as punchy.
Calling 1-866-PUNCHLINE gives fans the chance to get a free pint of Punch Line, the fourth flavor from Ben & Jerry's and Netflix this year. The hotline shares hilarious content from comedians Wanda Sykes, Fortune Feimster and Aparna Nancherla, who also appear on Netflix and the Netflix Is A Joke YouTube channel.
Image Credit: Ben & Jerry's
Calling 1-866-PUNCHLINE gives fans the chance to get a free pint of Punch Line, the fourth flavor from Ben & Jerry's and Netflix this year. The hotline shares hilarious content from comedians Wanda Sykes, Fortune Feimster and Aparna Nancherla, who also appear on Netflix and the Netflix Is A Joke YouTube channel.
Image Credit: Ben & Jerry's
Trend Themes
1. Comedic Ice Cream Collaborations - Opportunity for brands in the food and entertainment industries to collaborate and create unique ice cream flavors that align with comedic themes.
2. Humor-driven Marketing Campaigns - Opportunity for businesses to leverage humor in their marketing campaigns, partnering with comedy brands or comedians to create engaging and memorable customer experiences.
3. Interactive Brand Experiences - Opportunity for companies to incorporate interactive elements like hotlines or online platforms to deepen customer engagement and provide additional value beyond the product itself.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore collaboration opportunities with brands from the entertainment and comedy industry to create unique and exciting products that appeal to consumers with a sense of humor.
2. Entertainment - Entertainment companies, such as streaming platforms or comedy brands, can leverage partnerships with food and beverage companies to create promotional tie-ins and limited-edition products that enhance brand recognition and customer loyalty.
3. Marketing and Advertising - Marketing and advertising firms can help businesses develop humor-driven marketing campaigns that resonate with consumers, utilizing collaborations with comedy brands and popular comedians to build brand awareness and drive sales.
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