Untappd, the leading social media app for beer and breweries, is partnering with online craft beer retailer Half Time Beverage for a first-of-its-kind multi-state Virtual Beer Festival in June. The experience is designed to virtually bring breweries right into the homes of fans, all the while supporting the Restaurant Strong Fund.
Beer lovers who wish to participate in the experience have options, as they may choose to join the two-day event with either the Drinking Socially Package and the Stay at Home Package. With the former option, virtual festival attendees will have 11 craft beers shipped directly to them so that they can truly get a taste of the beers featured during the event's tasting sessions. The event will be streamed on Untappd's media platform, Untappd TV.
Image Credit: Untappd
Key Themes Behind This Trend
- Virtual Beer Festivals
- Opportunity for breweries to create immersive virtual experiences for beer enthusiasts.
- Online Craft Beer Retail
- Disruption potential in the craft beer industry as more consumers opt for online purchasing and delivery.
- Social Media Apps for Alcohol
- Opportunity for social media platforms to develop specialized apps for alcohol enthusiasts and breweries.
Where This Applies
- Craft Beer
- Craft breweries can leverage virtual events and online retail to expand their reach and engage with customers.
- Online Retail
- E-commerce platforms can cater to the growing demand for craft beers by collaborating with breweries and offering convenient delivery options.
- Social Media
- Social media networks can tap into the alcohol market by developing features and platforms specifically tailored to beer and brewery enthusiasts.
