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Kid's Show-Inspired Toys

The Go!Go! Cory Carson Toy Line Lets Kids Create Their Own Adventures

— October 29, 2020 — Life-Stages
Go!Go! Cory Carson, the popular preschool series available on Netflix and inspired by VTech’s award-winning Go! Go! Smart Wheels line, follow the adventures of kid car Cory Carson and his friends. The toy cars from the collection are featured on the show and now kids can bring the adventure home with playsets inspired by popular scenes from the show.

The Go!Go! Cory Carson playsets include Freddie's Firehouse with a Freddie Firetruck mini character and a Chrissy Carson mini character, with a spiral ramp that activates the PlayZone area, prompting each mini character to say a unique phrase. Fans may also enjoy the DJ Train Trax & The Roll Train that features a Cory Carson mini character and a Chrissy Carson mini character who can dance on stage. Players can also roll the DJ Train Trax to light up his rainbow chimney and hear phrases, sounds, and songs.

The Go!Go! Cory Carson playsets are available at ToysRUs, Walmart, and Amazon.
Trend Themes
1. Kid's Show-inspired Toys - Opportunity for toy companies to collaborate with popular TV shows to create toy lines that bring the adventures of the characters into the hands of children.
2. Interactive Playsets - Potential for creating playsets that include interactive features, such as phrases and sounds, to enhance children's imaginative play and bring characters to life.
3. Cross-marketing Opportunities - Chance for TV networks and streaming platforms to partner with toy manufacturers to create merchandise that extends the reach of their shows and increases brand awareness.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can tap into the demand for kid's show-inspired toys by licensing popular characters and creating playsets that mimic scenes from the shows.
2. Television and Streaming - TV networks and streaming platforms can leverage their popular children's shows by collaborating with toy companies to develop merchandise that allows children to engage with the characters even when they're not watching.
3. E-commerce - Online marketplaces like Amazon can benefit from the availability of kid's show-inspired toys by offering a wide range of options to consumers who prefer to shop online.
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