Nudges recently added to its line with two new protein biscuits for dogs that are made with either chicken or beef as the first ingredient. The protein-packed dog biscuits are crunchy, all-natural, filler-free and made without wheat flour, corn, soy, animal by-products, or any artificial flavors or preservatives. The chicken- or cow-shaped treats are suited to dogs of all sizes and can be
The protein-packed dog biscuits are made with a handful of wholesome and simple ingredients like pearled barley, pea starch, pea protein, flaxseed meal, whole grain oats and sweet potatoes, plus a few other ingredients and natural flavors. Combining the form of a biscuit with meat treats that are popular with dogs, the 100% natural dog treats offer the best of both worlds.
Image Credit: Nudges
Key Themes Behind This Trend
- Protein-packed Dog Treats
- Creating protein-packed and all natural dog treats is a growing trend to provide a healthy alternative to common dog treats.
- Simple Wholesome Ingredients
- Utilizing simple and wholesome ingredients appeals to health-conscious pet owners that are increasingly concerned about their pets' diets.
- Alternative Shapes and Designs
- Cutting dog treats into fun and playful shapes like chickens and cows is a trend to add value to pet treats.
Where This Applies
- Pet Food
- With consumer demand for healthier and simple ingredients in pet food, the pet food industry has an opportunity to create more health-conscious dog treats that appeal to pet owners.
- Packaged Goods
- Packaged goods industries have an opportunity to provide more all-natural and healthy pet treats in grocery stores and pet shops.
- Animal Health
- The animal health industry can benefit from these trends by providing research and data on the benefits of healthier pet diets, especially as many pet owners turn to functional food for their pets.
