The newest additions to the Wellness CORE portfolio of high-protein meals for dogs are the brand's first dry food products with grains for dogs. These products feature nutrient-dense grains like barley, oatmeal and quinoa that are easy to digest, rich in fiber and vitamins, and beneficial for heart health. The meals for dogs are being introduced in various options to suit different breeds, sizes and dogs with different taste preferences.
While the superfood-packed Wellness CORE with Wholesome Grains meals are available in varieties like Original Deboned Turkey, Chicken Meal & Turkey Meal and Ocean Whitefish, Herring Meal & Menhaden Fish Meal, the Wellness CORE RawRev with Wholesome Grains combines freeze-dried raw meat with kibble in options like Small Breed Original Deboned Turkey, Turkey Meal & Chicken Meal and Puppy Deboned Chicken, Chicken Meal & Turkey Meal, among others.
What's Driving This Trend
- Grain-based Dog Meals
- Opportunity for pet food companies to capitalize on the growing demand for grain-inclusive dog food options.
- Healthy and Nutrient-dense Foods
- Opportunity for companies to develop innovative pet food products that prioritize overall wellness and provide essential nutrients for dogs.
- Personalized Dog Food Options
- Opportunity to create customizable dog food options that cater to specific breeds, sizes, and taste preferences.
Who This Affects Most
- Pet Food Industry
- Opportunity for pet food companies to expand their product lines and tap into the market of grain-based dog meals.
- Health and Wellness Industry
- Opportunity for health and wellness companies to enter the pet food market and develop nutritious and wholesome dog food options.
- Technology Industry
- Opportunity for technology companies to develop platforms or apps that allow pet owners to create personalized dog food options based on their pet's specific needs and preferences.
