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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,320 more

Resurgent Chess

Brands launch new chess-related products in response to rising consumer interest

Trend - The recent launch of the show 'The Queen's Gambit' has caused a spike in brands launching chess-related products to accommodate growing consumer interest. These include luxurious designer chess sets, AI-generated pop culture chess players, and adaptive AI chessboards.

Insight - COVID-19 and subsequent time indoors have left individuals pursuing more hobbies at home. Amid the uncertainty of this year, many are longing for pastimes that offer a sense of stability with activities that are intellectually stimulating and offer a defined set of rules. Thus, individuals are turning to traditional forms of recreation that occupy both their hands and minds–providing a welcomed mental escape for the confines of their homes.
Workshop Question - How can your brand following pop culture shifts and responding subsequently?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
67,436 Total Clicks
Date Range:
Nov 20 — Jan 21
Trending:
This Quarter and Hot
Consumer Insight Topics:

Featured Examples

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