Category
Tech
Deskside Sound
Trend cluster
Category
Retail
Escape
Opportunities for creative presentation are abundant in virtual environments.
5.3
Trend score
What's Happening
What is the Retail Escape trend?
Retail Escape: The online environment breaks the boundaries of aesthetic imagination, enabling the existence of various compositions and ethereal landscapes that would otherwise be impossible. As retail brands are pivoting to an all-digital strategy due to COVID-19, many are embracing these advantages.
Insight
The consumer insight behind the Retail Escape trend
The desire for escapism is potent in contemporary consumers who live fast-paced, technologically enhanced lifestyles. With the onset of the COVID-19 pandemic and the associated travel restrictions, many don't have the opportunity or are finding it increasingly difficult to take a break and enjoy a change of scenery. Since many are conscious that non-essential traveling is strongly discouraged, consumers are looking for ways to escape with the help of their imagination.
Evidence
Examples of the Retail Escape trend
CategoryArt & Design
Digital Interior Designs
Reisinger Studio's Digital Interiors are Whimsical and Visually Alluring
Interior designers can incorporate 3D design renderings into their work to offer immersive experiences to clients and stay competitive in a post-pandemic world.
CategoryBusiness
Gamified Metaverse Stores
United Colors of Benetton's Metaverse Store Lets Visitors Collect Codes
Retailers can leverage gamified metaverse stores and omnichannel strategies to enhance their customer engagement and drive sales.
CategoryArt & Design
Dreamy Architectural Explorations
Peter Tarka Embraces Pastel Colors, Geometry and Surrealism
Architects and designers can take inspiration from Peter Tarka's architectural explorations to push the boundaries of traditional building styles and create visually stunning spac…
CategoryUnique
Digital Fashion Houses
The Fabricant Explores the Intersection of Fashion & Technology
Digital showrooms and virtual reality experiences can help increase fashion sales.
CategoryMarketing
Fashionable Virtual Islands
NET-A-PORTER Created Its Own Island on Animal Crossing: New Horizons
Luxury retailers can explore opportunities to collaborate with gaming platforms to create immersive virtual experiences, showcasing their brand offerings to a wider audience.
Workshop question
How can your brand enhance its digital presence during COVID-19?
Trend themes
Themes within the Retail Escape trend
Three behaviours holding the trend together01
Virtual Escapism
As consumers seek ways to escape their fast-paced, technologically enhanced lives, businesses are leveraging the online environment to offer visually alluring, whimsically dreamy, and surreal content.
02
Digital Fashion
As the pandemic pushes the fashion industry to rethink their design process as well as their supply chains, businesses are exploring the intersection of fashion and technology and opening up opportunities for digital fashion houses, gamified metaverse stores and other innovative digital experiences.
03
Virtual Retail Experiences
With more brands pivoting to an all-digital strategy, virtual retail experiences have become more important than ever to offer consumers a sense of normalcy. Businesses are exploring the potential of gamification, digital interior designs, and virtual showrooms to create unique customer experiences in cyberspace.
Industry implications
What the Retail Escape trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
Businesses in the fashion and apparel industry are leveraging technology, the online environment, and gamification to create new digital fashion experiences.
For
Retail and E-commerce
Retailers are seeking innovative approaches to offer engaging online experiences to customers and are exploring the potential of gamification, digital interior designs, and virtual showrooms to create visually alluring and immersive customer experiences in cyberspace.
For
Interior Design and Architecture
Interior design and architecture industries have immense potential to offer their customers immersive, digitally-rendered interior designs that transport them to dreamlike living spaces while also expanding business potential by offering creative presentation opportunities.
Trend signals
Trend signals for Retail Escape
Trend score 5.3 out of 10, from popularity 70%, activity 77%, freshness 11%.
Popularity70%
Activity77%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
