To engage Gen Z and Millennial players, many brands have created islands on Animal Crossing: New Horizons and now luxury retailer NET-A-PORTER is joining in with one of its own. The in-game island gives players the chance to visit the Able Sisters shop and try on pieces from the A/W 2020 Isabel Marant capsule collection.
The virtual island experience from NET-A-PORTER also gives visitors the opportunity to treat themselves to a few moments at a picnic area, a hot spring bath, a gym, a flower garden and a spot for meditating. The digital island was brought to life with the aid of WeSuperseed and visual artist Kara Chung, who is behind the @animalcrossingfashionarchive account on Instagram.
Image Credit: NET-A-PORTER