Makeup and skincare products are incorporating beetroots and their extracts
Trend - Brands in the cosmetic industry, often searching for unlikely ingredients to put in their products, are now incorporating beetroot into both skincare and cosmetic items. This ingredient is purported to boost the appearance of skin due to its vitamin and antioxidant-rich content.
Insight - When it comes to skincare, many consumers (particularly those new to the space) are more frequently drawn to "natural" ingredients. Ingredients that they are able to easily identify, like fruits and vegetables, make them more likely to trust a product--and offer a stark contrast to the science-heavy cosmetic products that beginners find confusing to research.
Insight - When it comes to skincare, many consumers (particularly those new to the space) are more frequently drawn to "natural" ingredients. Ingredients that they are able to easily identify, like fruits and vegetables, make them more likely to trust a product--and offer a stark contrast to the science-heavy cosmetic products that beginners find confusing to research.
Workshop Question - How is your brand making its product more accessible or trustworthy?
