Makeup and skincare products are incorporating beetroots and their extracts
Trend - Brands in the cosmetic industry, often searching for unlikely ingredients to put in their products, are now incorporating beetroot into both skincare and cosmetic items. This ingredient is purported to boost the appearance of skin due to its vitamin and antioxidant-rich content.
Insight - When it comes to skincare, many consumers (particularly those new to the space) are more frequently drawn to "natural" ingredients. Ingredients that they are able to easily identify, like fruits and vegetables, make them more likely to trust a product--and offer a stark contrast to the science-heavy cosmetic products that beginners find confusing to research.
Insight - When it comes to skincare, many consumers (particularly those new to the space) are more frequently drawn to "natural" ingredients. Ingredients that they are able to easily identify, like fruits and vegetables, make them more likely to trust a product--and offer a stark contrast to the science-heavy cosmetic products that beginners find confusing to research.
Workshop Question - How is your brand making its product more accessible or trustworthy?
Trend Themes
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Use of Natural Ingredients in Beauty Products — With many consumers looking for natural ingredients in their beauty products, using fruits and vegetables such as beets and berries can be a good opportunity for brands in the beauty industry to attract consumers.
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Combining Skincare and Makeup — Combining skincare and makeup, in the form of beetroot cheek and lip tints, creates a two-in-one product, providing consumers with added convenience and efficient products.
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Incorporating Probiotics and Biodegradable Materials in Skincare — Incorporating probiotics and biodegradable materials in skincare products such as toner pads can be a good opportunity for brands in the skincare industry to offer innovative and eco-friendly products.
Industry Implications
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Beauty Industry — The use of natural ingredients in beauty products and the combination of skincare and makeup offers opportunities for the beauty industry.
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Skincare Industry — Incorporating probiotics and biodegradable materials in skincare products offers opportunities for the skincare industry to provide eco-friendly and innovative products.
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Health and Wellness Industry — The trend towards the use of natural ingredients in beauty and skincare products is indicative of the demand for health and wellness products and practices.
