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Beet Cosmetic

Makeup and skincare products are incorporating beetroots and their extracts

Trend - Brands in the cosmetic industry, often searching for unlikely ingredients to put in their products, are now incorporating beetroot into both skincare and cosmetic items. This ingredient is purported to boost the appearance of skin due to its vitamin and antioxidant-rich content.

Insight - When it comes to skincare, many consumers (particularly those new to the space) are more frequently drawn to "natural" ingredients. Ingredients that they are able to easily identify, like fruits and vegetables, make them more likely to trust a product--and offer a stark contrast to the science-heavy cosmetic products that beginners find confusing to research.
Workshop Question - How is your brand making its product more accessible or trustworthy?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
38,530 Total Clicks
Date Range:
Apr 19 — Jan 21
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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