Organic beauty brand Fitglow recently expanded its portfolio with the introduction of the new Lip Color Serum. Consumers have the choice of 10 different colorways including Beach Glow, Gospel, Bliss, Buff, and Root -- to name a few.
This cutting-edge serum-meets-gloss does more than just add color to your lips -- it's infused with vegan collagen to ensure your lips are soft, supple, and hydrated. Formulated with organic pomegranate plant sterols, beet extract, and Castor Seed Oil, the Fitglow Lip Color Serum will surely become your go-to for nights outs.
You can wear the Lip Color Serum on its own or over lipstick for a sophisticated and put-together aesthetic. It's available online and in select retailers for $48 CAD.
Key Themes Behind This Trend
- Organic Beauty Products
- Opportunity to create innovative beauty products using organic ingredients and sustainable manufacturing processes.
- Vegan Collagen Infusion
- Disruptive opportunity to incorporate vegan collagen into various beauty and skincare products, catering to the growing demand for cruelty-free options.
- Lip Gloss with Added Benefits
- Potential for lip glosses that not only provide color but also offer additional skincare benefits like hydration and nourishment.
Where This Applies
- Cosmetics
- Disruptive innovation opportunities within the cosmetics industry to develop new lip glosses and beauty products that are organic, vegan, and offer added skincare benefits.
- Skincare
- Opportunity for skincare brands to incorporate vegan collagen and organic ingredients into their products, creating innovative solutions for hydration and anti-aging.
- Natural Beauty
- Disruptive opportunities within the natural beauty industry to offer lip glosses and beauty products that are sustainable, cruelty-free, and environmentally friendly.
