Tech brands are prioritizing omnipresent convenience with more innovative designs
Trend - Brands are launching innovative tech accessories, designed specifically for the needs of on-the-go consumers. Although as a concept, portable tech is not new, these products are placing a stronger focus on refining the seamlessness of user experience with anything from invisible keyboards to wallet-friendly designs.
Insight - In fast-paced, technologically enhanced environments, consumers are finding themselves dealing with a never ending list of professional and personal responsibilities. As a result, individuals in these spaces consider their time precious and are consistently looking for ways to optimize it—even when they are on-the-go. This is creating a demand for portable and functional products, as more consumers are prioritizing convenience in personal and professional matters.
Insight - In fast-paced, technologically enhanced environments, consumers are finding themselves dealing with a never ending list of professional and personal responsibilities. As a result, individuals in these spaces consider their time precious and are consistently looking for ways to optimize it—even when they are on-the-go. This is creating a demand for portable and functional products, as more consumers are prioritizing convenience in personal and professional matters.
Workshop Question - How can your brand help optimize the consumer experience on-the-go?
