Category
Tech
Delegated Interfaces
Trend cluster
Category
Anywhere
Access
Tech brands are prioritizing omnipresent convenience with more innovative designs.
4.2
Trend score
Trend
What is the Anywhere Access trend?
Anywhere Access: Brands are launching innovative tech accessories, designed specifically for the needs of on-the-go consumers. Although as a concept, portable tech is not new, these products are placing a stronger focus on refining the seamlessness of user experience with anything from invisible keyboards to wallet-friendly designs.
Insight
The consumer insight behind the Anywhere Access trend
In fast-paced, technologically enhanced environments, consumers are finding themselves dealing with a never ending list of professional and personal responsibilities. As a result, individuals in these spaces consider their time precious and are consistently looking for ways to optimize it—even when they are on-the-go. This is creating a demand for portable and functional products, as more consumers are prioritizing convenience in personal and professional matters.
Trend themes
Themes within the Anywhere Access trend
Three behaviours holding the trend together01
Portable and Functional Products
Consumers are prioritizing convenience in personal and professional matters, creating a demand for portable and functional products.
02
Cost-Effective Cloud Storage Services
The demand for cost-effective cloud storage that provides secure data backups is on the rise.
03
Mobile Device Accessories
A focus on seamless and innovative mobile device accessories designed for on-the-go consumers.
Industry implications
What the Anywhere Access trend means for industry
Where the trend changes the playbookFor
Consumer Technology
Advancements in consumer technology offers opportunities for portable and convenient solutions for professionals and personal users.
For
Cloud Storage and Services
Companies offering secure and cost-effective cloud storage solutions have a competitive advantage in the changing landscape of data storage.
For
Mobile Accessories
The rise of on-the-go consumers creates a need and market for innovative and seamless mobile accessories.
Workshop question
How can your brand help optimize the consumer experience on-the-go?
Trend signals
Trend signals for Anywhere Access
Trend score 4.2 out of 10, from popularity 59%, activity 57%, freshness 10%.
Popularity59%
Activity57%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anywhere Access trend
7 featured examples from Nov 20, 2019 to Apr 27, 2021CategoryTech
Magnetic Mobile Backup Batteries
The HyperJuice Magnetic Wireless Battery Pack is for iPhone 12
The mobile accessory industry can leverage the MagSafe compatibility and wireless charging capabilities for creating new mobile charging solutions.
CategoryTech
Wallet-Friendly Hard Drives
The ADATA SC685 SSD Measures in at Just 9.5mm Thick
The consumer electronics industry can benefit from developing compact and portable storage solutions for professionals on the go.
CategoryTech
Fee-Free Cloud-Connected Drives
The 'Cubbit' Enables Private Access to Files from Anywhere
The 'Cubbit' disrupts the cloud storage industry by offering a fee-free alternative, which could challenge established providers and encourage innovation in the sector.
CategoryTech
Aftermarket Smartphone-Mirroring Devices
The 'Dkooi' Smartphone Mirroring Device is Safety Focused
The consumer electronics industry has disruptive innovation opportunities to offer aftermarket mobile device accessories that provide enhanced safety, data security, and device pr…
CategoryTech
Invisible AI Keyboards
Samsung's 'Selfie Type' Provides Keyboard Access in Any Environment
Manufacturers should explore integrating gesture-based typing features like 'Selfie Type' to enhance the user experience and attract consumers.
CategoryTech
Mobile Productivity Mouses
The Logitech MX Anywhere 3 Mouse Has the New MagSpeed Scroll Wheel
The computer peripherals industry has an opportunity to design more mobile and flexible solutions for professionals who require versatility in their work tools.
CategoryTech
Cost-Effective Cloud Storage Services
Seagate Lyve Cloud Offers Always-On Encryption and More
Offering cost-effective and secure cloud storage solutions to compete againts existing market providers and succee in the evolving cloud storage market.
