Room sprays offer the benefits of aromatherapy
Trend - Aromatic room sprays are being made with fragrances that are purported to offer therapeutic benefits. These sprays promise everything from mood-boosting benefits to the ability to lull users to sleep.
Insight - With the number of products that now fall under self-care and "wellness" that consumers take interest in in order to establish soothing routines, they're often seeking items that offer multiple benefits in one. These products and services allow consumers to streamline their personal care routines, which all too often end up being overwhelming with all the different options and information consumers have.
Insight - With the number of products that now fall under self-care and "wellness" that consumers take interest in in order to establish soothing routines, they're often seeking items that offer multiple benefits in one. These products and services allow consumers to streamline their personal care routines, which all too often end up being overwhelming with all the different options and information consumers have.
Workshop Question - How could your brand enhance a product/service with new benefits?
Trend Themes
1. Convenient Multi-benefit Products - Consumers are seeking convenience in their self-care routines, creating opportunities for products that offer multiple benefits in one.
2. Scented Products with Therapeutic Benefits - The trend towards wellness and self-care has paved the way for scented products that have therapeutic benefits, particularly in the area of aromatherapy.
3. Novelty Scents and Aromas - Brands are creating unique and unexpected scents to help users escape their familiar environments and provide a sense of novelty and familiarity.
Industry Implications
1. Home Fragrance and Cleaning - The home fragrance and cleaning industry can benefit from creating scented products with therapeutic benefits and unique scents.
2. Wellness and Personal Care - The wellness and personal care industry can tap into the trend towards multi-benefit products that streamline self-care routines.
3. Technology and Home Appliances - The integration of technology and scented home appliances, such as Kohler's Sprig Shower Infusion System, can create spa-like experiences in the comfort of one's own home.
