Category
Lifestyle
Festive Fusions
Trend cluster
Category
Therapeutic
Fragrance
Room sprays offer the benefits of aromatherapy.
4.7
Trend score
Trend
What is the Therapeutic Fragrance trend?
Therapeutic Fragrance: Aromatic room sprays are being made with fragrances that are purported to offer therapeutic benefits. These sprays promise everything from mood-boosting benefits to the ability to lull users to sleep.
Insight
The consumer insight behind the Therapeutic Fragrance trend
With the number of products that now fall under self-care and "wellness" that consumers take interest in in order to establish soothing routines, they're often seeking items that offer multiple benefits in one. These products and services allow consumers to streamline their personal care routines, which all too often end up being overwhelming with all the different options and information consumers have.
Trend themes
Themes within the Therapeutic Fragrance trend
Three behaviours holding the trend together01
Convenient Multi-Benefit Products
Consumers are seeking convenience in their self-care routines, creating opportunities for products that offer multiple benefits in one.
02
Scented Products with Therapeutic Benefits
The trend towards wellness and self-care has paved the way for scented products that have therapeutic benefits, particularly in the area of aromatherapy.
03
Novelty Scents and Aromas
Brands are creating unique and unexpected scents to help users escape their familiar environments and provide a sense of novelty and familiarity.
Industry implications
What the Therapeutic Fragrance trend means for industry
Where the trend changes the playbookFor
Home Fragrance and Cleaning
The home fragrance and cleaning industry can benefit from creating scented products with therapeutic benefits and unique scents.
For
Wellness and Personal Care
The wellness and personal care industry can tap into the trend towards multi-benefit products that streamline self-care routines.
For
Technology and Home Appliances
The integration of technology and scented home appliances, such as Kohler's Sprig Shower Infusion System, can create spa-like experiences in the comfort of one's own home.
Workshop question
How could your brand enhance a product/service with new benefits?
Trend signals
Trend signals for Therapeutic Fragrance
Trend score 4.7 out of 10, from popularity 65%, activity 61%, freshness 14%.
Popularity65%
Activity61%
Freshness14%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Therapeutic Fragrance trend
9 featured examples from Sep 3, 2019 to Jan 4, 2023CategoryTech
Aromatherapy Infused Shower Pods
Kohler's Sprig Shower Infusion System Turns into a Spa
The Sprig Shower Infusion System taps into the growing demand for wellness products that prioritize relaxation, self-care, and aromatherapy.
CategoryLifestyle
Grass-Scented Fragrance Kits
Essence de Lawn by Cub Cadet Uniquely Enhances Indoor Spaces
Home fragrance companies can create unique and memorable scents and experiences for customers through the development of new and interesting fragrance blends.
CategoryMarketing
Clarifying Extract Room Sprays
The Contents Co. Salvia Room Spray is Made in Small Batches
The aromatherapy industry could benefit from incorporating botanical room sprays in their product lines.
CategoryLifestyle
Elevated Wellness Essentials
B Yoga Offers the Perfect Solutions for At-Home Yoga and Mediation
Businesses that offer wellness products, such as yoga accessories and room sprays, can tap into the growing demand for at-home wellness essentials.
CategoryLifestyle
Sleep-Inspiring Sprays
Aromatherapy Associates' Spray for Relaxation Calms the Senses
There are opportunities for wellness companies to create new solutions for sleep and relaxation using aromatherapy techniques.
CategoryArt & Design
Soda-Scented Room Sprays
MTN DEW Created a Trio of Aromatic Sprays Inspired by Baja Blast
Incorporating unique and recognizable scents into your product can create a unique and memorable experience that sets your brand apart.
CategoryArt & Design
Earthy Room Spray Collections
East City Candles' Room Sprays are Available in Three Fresh Scents
Companies within the home fragrance industry could consider exploring more sustainable and unique options for room sprays to cater to the growing demand for eco-friendly and perso…
CategoryArt & Design
Lavender-Inspired Home Product Bundles
Hereward Farm's Love Your Home Bundle Features Five Items
Opportunity for home goods retailers to feature more lavender-based products and bundle them together for the ultimate home experience.
CategoryFashion
Aromatically Soothing Home Sprays
The Aesop Room Spray Trio Helps to Calm the Mind
Growing market for eco-friendly, natural, and premium home fragrances that use high-quality ingredients and offer a range of scent profiles.
