Brands are increasingly offering cosmetic products with skincare benefits
Trend - The line between lip care and lipstick is increasingly blurred as brands offer solutions that deliver both aesthetics and functionality. Launched as serums or professional-approved solutions, these products boast multi-beneficial formulas.
Insight - North American consumers are interested both in aesthetics, as well as functionality, and given the popularity of the wellness movement, many are prioritizing solutions with added benefits. Since the fast-paced personal and professional lives of consumers can obstruct the efficiency and effectiveness of their self-care routines, individuals are emphasizing convenience in this space by opting-in for products with multiple benefits.
Insight - North American consumers are interested both in aesthetics, as well as functionality, and given the popularity of the wellness movement, many are prioritizing solutions with added benefits. Since the fast-paced personal and professional lives of consumers can obstruct the efficiency and effectiveness of their self-care routines, individuals are emphasizing convenience in this space by opting-in for products with multiple benefits.
Workshop Question - How can your brand deliver convenience to consumers?
