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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,224 more

Lipstick Serum

Brands are increasingly offering cosmetic products with skincare benefits

Trend - The line between lip care and lipstick is increasingly blurred as brands offer solutions that deliver both aesthetics and functionality. Launched as serums or professional-approved solutions, these products boast multi-beneficial formulas.

Insight - North American consumers are interested both in aesthetics, as well as functionality, and given the popularity of the wellness movement, many are prioritizing solutions with added benefits. Since the fast-paced personal and professional lives of consumers can obstruct the efficiency and effectiveness of their self-care routines, individuals are emphasizing convenience in this space by opting-in for products with multiple benefits.
Workshop Question - How can your brand deliver convenience to consumers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
20,060 Total Clicks
Date Range:
May 19 — Jan 21
Trending:
This Month and Mild
Consumer Insight Topics:

Featured Examples

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